Hi all! Hope you are doing well. We will discuss Google Analytics consulting data and its impacts. As we
know, google analytics is the powerhouse of any data which is comprised of the user behaviour within
our website.
know, google analytics is the powerhouse of any data which is comprised of the user behaviour within
our website.
The main advantage is that, we can predict the user behaviour from the past, and we can improve the
performance of the website. Most of the google analytics consulting companies will resolve this action
to improve the sales and thereby increasing ROI.
performance of the website. Most of the google analytics consulting companies will resolve this action
to improve the sales and thereby increasing ROI.
The topics we are going to cover in this guide are listed as below,
- Get emailed versions of your Reports
- Discover your Conversion Rate
- Analyze sales between Desktop and Mobile
- Analyze site Speed
- Exclude Internal Traffic
- Visualize your Funnel
- Analyze your Current Traffic and improve
Okay, we will continue with the actionable steps which will create an impact with sales and leads.
1. Get Emailed version of your Reports
One of the biggest problems that arises with Google analytics consulting would be the time it takes to
extract the user behaviour data. Instead of staring at the analytics screen, create a custom alert in the
admin section for frequent updates which happen within your website.
extract the user behaviour data. Instead of staring at the analytics screen, create a custom alert in the
admin section for frequent updates which happen within your website.
Click on Admin section --> View (All Website Data) --> Custom Alerts
This helps to track the important status of your website. You are suggested to create more number of
Customer alerts on daily or weekly updates.
Customer alerts on daily or weekly updates.
2. Discovering Actual Conversion Rates
While discussing Conversion rates, it is pretty difficult to map who are the real users or active sales
conversions. Do you think that the website traffic equals number of conversions? It is not like that. Just
analyze the traffic or new visits that you drove to your website. But often, only few people will show an
interest in your product or whatever it maybe.
conversions. Do you think that the website traffic equals number of conversions? It is not like that. Just
analyze the traffic or new visits that you drove to your website. But often, only few people will show an
interest in your product or whatever it maybe.
The majority of the traffic won't convert into sales.
But with Google Analytics consulting report, every visit will affect the Conversion rate and will
influence the overall data. For this you need to filter out the users those who exits with your single
pages or even at small time.
influence the overall data. For this you need to filter out the users those who exits with your single
pages or even at small time.
To Filter, navigate to All Traffic (under Acquisition tab) --> Source/Medium --> Click on Add Segment
--> Segment Name --> Behaviour and finally save this report.
--> Segment Name --> Behaviour and finally save this report.
Now you can track the actual conversion rate relevant to your website data.
3. Analyze sales between Desktop and Mobile
We know that the Mobile traffic has surpassed the Desktop traffic. Actually it is a bigger driving factor
than desktop. But the problem is that the people spend most of their time with Optimizing their sales
for Desktop rather than Mobile. This is the biggest mistake people have made till date.
than desktop. But the problem is that the people spend most of their time with Optimizing their sales
for Desktop rather than Mobile. This is the biggest mistake people have made till date.
Solution could be analyzing the sales for desktop and mobile to see which areas need to be focused on.
You can navigate under the section Audience --> Mobile --> Overview
This will help to sort your data through Mobile, desktop or tablet within your site.
4. Analyze site Speed
We know the importance of every website’s speed, as it is the important factor which can impact the
visitor conversions. According to google most of the sites are not properly optimized with the speed.
visitor conversions. According to google most of the sites are not properly optimized with the speed.
The actual and proper benchmark for proper website speed is 3 seconds. And most of the sites are
beyond 9 seconds. Actually speed impacts with the website bounce rates. So you need to analyze the
page speed and try to optimize.
beyond 9 seconds. Actually speed impacts with the website bounce rates. So you need to analyze the
page speed and try to optimize.
Tools you can utilize : GTMetrix, Page Speed Insights, Pingdom Tools, etc.,
5. Exclude Internal Traffic
You may be aware of the Internal Traffic data. This affects your overall website analytics data. This is
because you will check your website more than your customers. And you may refresh over and over to
check if the website is properly working.
because you will check your website more than your customers. And you may refresh over and over to
check if the website is properly working.
So every Google Analytics consulting companies will make a filter of this internal data. This could be
succeeded by filtering with the exact IP address of your organization.
succeeded by filtering with the exact IP address of your organization.
Navigate to Admin --> All website Data (under View section) --> Filters
6. Visualize your Funnel
The funnel process is quite complex while discussing the conversions and sales. Visualising with the
Marketing funnel can help to understand each page’s performance and optimization.
Marketing funnel can help to understand each page’s performance and optimization.
Funnel visualization can navigate under the Conversion section and you can start for all actions which
resides with the performance of your websites.
resides with the performance of your websites.
Thereby you can optimize with each funnel stage for better conversions/sale.
7. Analyze your Current Traffic and improve
You can get more and more traffic from various sources or platforms. Almost most of the traffic gets
retained or engaged by sharing the content on different platforms and making engagement.
retained or engaged by sharing the content on different platforms and making engagement.
By navigating through the Source/Medium under Acquisition tab, you can sort the specific landing
page with secondary dimensions. For more in depth analysis you can filter with Goal completion tab.
page with secondary dimensions. For more in depth analysis you can filter with Goal completion tab.
Conclusion
These are the various stages which can help to improve your sales or conversion rates. Google Analytics
consulting firms create a wealth of data. But moreover it maybe overwhelming. So hope these steps or
actions could help to improve your conversion or sales. And let me know your thoughts and
suggestions through comments. Have a good day!!!
consulting firms create a wealth of data. But moreover it maybe overwhelming. So hope these steps or
actions could help to improve your conversion or sales. And let me know your thoughts and
suggestions through comments. Have a good day!!!
Thanks and Regards,
Edward,
