Wednesday, May 8, 2019

5 Google Analytics Tips which Boost your Conversion Rate by 157%

Hi all. Hope you are doing well. As a business handler or service provider the main goal is to achieve high conversion rates. At the end of the day it all comes down to that. Isn't that right?

We can dream of achieving a higher conversion overnight. But it is very hard to achieve. But it is not impossible, it can only be done if you utilize proper methods. Google Analytics Consulting Services will provide key actions to be taken and which area you need to focus more on.

Here we are going to discuss with 5 Tips and tricks which could help to increase your sales. In fact we are not going to adapt from external resources. It all depends on your SEO traffic itself. I am pretty sure that this blog will help to improve your business sales. If you are running an online business, here are the tips to Increase your online sales using Google Analytics tools.

Topics we are going to cover in this blog are listed as below,

  • Monitoring Bounce Rate to improve Conversion Rate
  • Analyse overall traffic to understand the Users
  • Use Internal site search to optimize customer experience
  • Measure SEO Traffic to compare Conversion
  • Identify slow landing pages and enhance for better conversion

Before that, are you sure that Google Analytics Consulting Services can increase your conversion rate? Absolutely! Yes, if it is used properly. A recent survey seems that average conversion rate for online business is 1.4%, but the best rate could be 3%. Google analytics is the most popular tool you can use to measure the conversion rate.

Let’s see how the tips and tricks can help you:

1. Monitoring Bounce Rate to improve Conversion Rate
Bounce rate will tell you a lot about the user behavior and whether they are interested in your website content or not. Usually if the bounce rate is 0 to 10%, then it is okay and therefore it's not a big concern. But at the same time bounce rate doesn't offer a true insights of user experience in your website.

To analyse the bounce rate of your website click on Behaviour --> Site content --> Landing Page

Here you can find the detailed report about where the user reaches your webpage or website and their overall behaviour as well. And you can improve the respective webpages structure and content and so on.

2. Analyse overall traffic to understand the Users
In order to have an effective website you need to drive tremendous traffic and have a better conversion rate. Analytics offers you the option to compare traffic with previous dates as well. The main concern with Google Analytics services resides with analysing overall traffic. To find this, just Click Acquisition --> All Traffic --> Channels.

Now you can select the date range you want to compare. This will clearly show you whether your SEO effort is working or not.

3. Use Internal site search to optimize customer experience
Why do we have to concentrate on Google Analytics Site search and how is it going to be helpful? This clearly explains how your visitors got to your website.

Click Behaviour --> Site Search --> Overview

This will show the new subject or a clever idea about why the people are rushing to your site i.e. search term they have used to reach you. You still may not have designed your page for that so far.

So maybe you can make use of these terms in the future to create better visibility and conversion with particular a term which is more viral and valuable.

Sections you can find with such an operation:

  • Session with Search
  • Unique Searches
  • Pageviews/Search
  • % of Search Exits
  • Time spent as because of that search

So definitely it will be more helpful in future by offering user expected products or offers.

4. Measure SEO Traffic to compare Conversion
When it comes to Quality of visitors, it is pretty hard to measure. You may find those details by clicking Conversions --> Multi Channel Funnels --> Assisted Conversions.

What you need to do if the visitor arrives for the latest content and leaves without further browsing?

Most of the Google Analytics Consulting Services will advice you to probably rethink your Content strategy - By comparing traffic details month over month.

You can inspect conversion from Search traffic itself, you can measure whether the search traffic is valid or not.

5. Identify slow landing pages and enhance for better conversion
If visitors remain in your site you can convince them about your product or services. Once upon a time the standard website loading speed was 8 seconds. And years passing by it has become 3 seconds. So people expect to get their query answered within 3 seconds or less.

If you are convinced with this, you need to optimize your website. Or have a look at the below stats:

  • 73% of mobile users encountered slow loading website
  • 47% of users expect to see the result in 2 seconds or less
  • 40% of the users exits the website if it takes more than 3 seconds to load

Hope you understood with these stats and facts. For this solution you need to analyse the page speed and optimize.

Click Behaviour --> Site Speed --> Page Timings

You can set the loading time as much you want in the middle column, and in the right column you can find the % of exits. By selecting source of traffic as Organic in the secondary dimension you can find the landing page speed.

So these are the most useful and valuable Google Analytics Consulting Tips to be followed to get more conversions by 157%. Hope it will be useful and am pretty sure that you will be amazed with the results you see. And let me know your thoughts and suggestions via the comments section.Have a great day!!!

Thanks and Regards,
Edward,
Indiumsoftware - Google Analytics Consulting Services | Google Analytics Consultant